nu3 – balance your health campaign
nu3 – balance your health campaign
Project
brand awareness campaign
BALANCE YOUR HEALTH
Client
nu3
DATE
2025
ROLE
CREATIVE DIRECTION, producer, key visual
brand vision
At nu3, the core believe is that well-being is the balanced result
of a combination of factors. It can be achieved by studying
and nurturing every aspect of this wellness, whether it is our mental, social or physical health.
At nu3, the core believe is that well-being is the balanced result
of a combination of factors. It can be achieved by studying
and nurturing every aspect of this wellness, whether it is our mental, social or physical health.
At nu3, the core believe is that well-being is the balanced result
of a combination of factors. It can be achieved by studying
and nurturing every aspect of this wellness, whether it is our mental, social or physical health.
challenge
As Creative Director, I led the integrated DOOH and online brand awareness campaign with a clear performance layer built into the creative strategy. While the primary objective was top-of-funnel awareness, we intentionally designed the campaign to drive measurable action through sign-up, allowing us to evaluate creative impact on conversion behavior.
As Creative Director, I led the integrated DOOH and online brand awareness campaign with a clear performance layer built into the creative strategy. While the primary objective was top-of-funnel awareness, we intentionally designed the campaign to drive measurable action through sign-up, allowing us to evaluate creative impact on conversion behavior.
strategy & insight
Using consumer insight research, we identified that nu3’s audience was overwhelmed by contradictory health messaging and lacked confidence in knowing what was “right” for them.
Instead of pushing product features, the creative strategy reframed nu3 as a trusted guide for balance and clarity, expressed through the “Balance Your Health” platform.
This campaign concept focuses on the idea that true health isn't about extremes, but finding a sustainable and personalised balance across different moments of our lives.
The creative goal was to balance dynamic brand moments with emotional resonance while tackling:
Multiple stories with intersecting characters. The campaign wasn’t just about individual moments, it's about connection.
Uncoated realisism aesthetic. The visuals had to feel authentic yet relatable, elevating the product beyond traditional nutrition advertising.
The campaign represents 3 of our product pillars with a topseller: Sport, functional food, and health supplements.
Seamless translation in digital and DOOH marketing camapign with high quality photography and videos.
Using consumer insight research, we identified that nu3’s audience was overwhelmed by contradictory health messaging and lacked confidence in knowing what was “right” for them.
Instead of pushing product features, the creative strategy reframed nu3 as a trusted guide for balance and clarity, expressed through the “Balance Your Health” platform.
creative solition
The creative goal was to balance dynamic brand moments with emotional resonance while tackling:
Multiple stories with intersecting characters. The campaign wasn’t just about individual moments, it's about connection.
Uncoated realisism aesthetic. The visuals had to feel authentic yet relatable, elevating the product beyond traditional nutrition advertising.
The campaign represents 3 of our product pillars with a topseller: Sport, functional food, and health supplements.
Seamless translation in digital and DOOH marketing camapign with high quality photography and videos.
This campaign concept focuses on the idea that true health isn't about extremes, but finding a sustainable and personalised balance across different moments of our lives.
The creative goal was to balance dynamic brand moments with emotional resonance while tackling:
Multiple stories with intersecting characters. The campaign wasn’t just about individual moments, it's about connection.
Uncoated realisism aesthetic. The visuals had to feel authentic yet relatable, elevating the product beyond traditional nutrition advertising.
The campaign represents 3 of our product pillars with a topseller: Sport, functional food, and health supplements.
Seamless translation in digital and DOOH marketing camapign with high quality photography and videos.
The creative goal was to balance dynamic brand moments with emotional resonance while tackling:
Multiple stories with intersecting characters. The campaign wasn’t just about individual moments, it's about connection.
Uncoated realisism aesthetic. The visuals had to feel authentic yet relatable, elevating the product beyond traditional nutrition advertising.
The campaign represents 3 of our product pillars with a topseller: Sport, functional food, and health supplements.
Seamless translation in digital and DOOH marketing camapign with high quality photography and videos.
outcome
During the 2-week run-time campaign with DOOH and paid ads, the campaign successfully drove strong market visibility and high audience engagement across key EU markets:
+13K landing page sessions, with 34s avg. engagement time
+3.4K newsletter signups, and +6K returning customers
+4.35% conversion rate, outperforming typical average brand awareness benchmarks.
During the 2-week run-time campaign with DOOH and paid ads, the campaign successfully drove strong market visibility and high audience engagement across key EU markets:
+13K landing page sessions, with 34s avg. engagement time
+3.4K newsletter signups, and +6K returning customers
+4.35% conversion rate, outperforming typical average brand awareness benchmarks.
During the 2-week run-time campaign with DOOH and paid ads, the campaign successfully drove strong market visibility and high audience engagement across key EU markets:
+13K landing page sessions, with 34s avg. engagement time
+3.4K newsletter signups, and +6K returning customers
+4.35% conversion rate, outperforming typical average brand awareness benchmarks.
Want to work TOGETHER on your next project? I’d love to hear from you.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
© 2026 NYKIE NGAN All Rights Reserved
Want to work TOGETHER on your next project? I’d love to hear from you.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
© 2026 NYKIE NGAN All Rights Reserved
Want to work TOGETHER on your next project? I’d love to hear from you.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
BRANDING. ART DIRECTION. GRAPHIC. ILLUSTRATION. PRODUCTION.
© 2026 NYKIE NGAN All Rights Reserved
NU3 – BALANCE YOUR HEALTH CAMPAIGN