I'm Nykie, a Berlin-based designer focus on leadership, branding and experience design.
For 14 years, across Hong Kong, London, and Berlin, I've led 360° creative that turns strategy into high performing brand ecosystems that hold together across every touchpoint and scale with the business, including a Red Dot Design Award-winning product along the way.
I work human-centric first, driving cross-functional initiatives across brand, marketing, product, retail and employer branding. Integrating AI to streamline the creative process, from concepting to production, so teams can move faster without losing craft.
Brands I've shaped: Taxfix, Unilever, Philips, Burt's Bees, Invisalign, Redcare Pharmacy, nu3, and Resist.vc.
